In this paper (here) the authors are basically advocating a “marxist” behaviorism approach to scientific communication. That is, just pull the right levers of society by sending out a “science consensus” message, the public will eventually believe what they are being told, and behave the way the message senders would like them to respond. However, science does not function based on faulty or biased consensus messaging. But rather on good, independent, habits of thought. A “consensus message” campaign should quickly trip every readers baloney detector.
For more discussion of the paper mentioned above click here.